What we’re
learning
Field notes on AI shopping visibility: what moves the needle, what doesn’t, and what we’re seeing across ChatGPT, Claude, Gemini, and Perplexity as the channel matures.
Your Competitors Show Up in Perplexity Shopping and You Don't — Here's Why
Perplexity recommending competitors instead of your Shopify store? It's rarely about quality. Here's what really decides who gets named — and how to change it.
READ →What Tool Shows If Your Products Appear in ChatGPT Shopping?
Shoppers buy through ChatGPT, but Shopify has no built-in way to see if your products show up. Here's how to check — manually, and with a tool that tracks it.
READ →My Competitors Show Up in ChatGPT But I Don't — How Do I Fix That?
If ChatGPT keeps recommending your competitors and skips your store, here's exactly why it happens — and the concrete steps to change it.
READ →Your Store Is Already Getting AI Traffic — You Just Can't See It
Shoppers who find you via ChatGPT show up in your analytics as 'Direct' — invisible. Here's why AI sales hide in your Shopify reports and how to see them.
READ →How to Get Your Shopify Store Cited by AI (The Strategy Most Merchants Miss)
AI recommends brands it can cite from trusted editorial sources — not your own product page. Here's how to get your Shopify store cited by ChatGPT.
READ →Does Perplexity Recommend Your Shopify Store? (And Why It's Different from ChatGPT)
Perplexity picks brands very differently from ChatGPT. Here's how to check whether your Shopify store shows up in Perplexity — and why the rules differ.
READ →Why ChatGPT Recommends Your Competitors Instead of You (And How to Fix It)
You ask ChatGPT for the best product in your category and it names three competitors — not you. Here's why AI keeps recommending other brands, and the concrete steps to change it.
READ →Does My Shopify Store Show Up in ChatGPT? (How to Test It in 5 Minutes)
Shoppers now ask ChatGPT for product picks before Googling. Here's a 5-minute test to check whether AI recommends your Shopify store — and how to fix it.
READ →How to Track ChatGPT Orders in Shopify (And Why the Built-In Attribution Misses Sales)
Shopify's built-in referral attribution misses most ChatGPT-driven orders. Here's why it happens and how to accurately track AI sales in your Shopify reports.
READ →Why Your Shopify Store Doesn't Show Up in ChatGPT (And How to Fix It)
Shopify auto-connects your catalog to ChatGPT, but most stores still never get recommended. Here are the five reasons why — and the fix for each one.
READ →How to Write Shopify Product Descriptions That AI Assistants Will Recommend
Most guides teach writing descriptions with ChatGPT. This one shows how to write them so ChatGPT, Claude, Gemini, and Perplexity recommend your products.
READ →What Is llms.txt, and Does Your Shopify Store Actually Need One?
AI-visibility tools call llms.txt essential, but the truth for Shopify is more nuanced — Shopify now generates one for you. Here's what it is and what to do.
READ →ChatGPT vs Google: How AI Is Changing Product Discovery for Shopify Stores
Shoppers now describe what they want to ChatGPT instead of Googling. Here's what that shift actually means for Shopify merchants — and how to respond.
READ →How AI shopping assistants are changing product discovery
ChatGPT, Perplexity, and Gemini are becoming shoppers' new search bar. Here's what that shift means for Shopify merchants — and how to stay visible.
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